TAG BELANJA DI INSTAGRAM – Platform jejaring sosial terus meningkatkan fungsionalitasnya bersaing satu sama lain dalam memperebutkan audiens. Instagram tidak terkecuali. Saat ini Instagram menjadi platform belanja online yang lengkap. Lebih dari 200 juta pengguna Instagram mengunjungi setidaknya satu akun bisnis setiap hari dan  70% penggemar belanja beralih ke Instagram untuk menemukan produk. Dan yang membuatnya lebih mudah dan nyaman untuk berbelanja langsung di dalam aplikasi Instagram adalah Tag Belanja Instagram.

Pada artikel ini, Anda akan mengetahui hal-hal terpenting tentang Tag Belanja.

  1. Apa itu Tag Belanja Instagram?
  2. Bagaimana cara menggunakan tag Belanja Instagram secara efektif?
  3. Tip & Trik Tag Belanja Instagram
  4. Mengatasi masalah
  5. Tag Belanja Instagram: pro dan kontra
Jasa layout buku
Jasa layout majalah

Apa itu Tag Belanja Instagram?

Hari ini Instagram telah berubah menjadi pasar yang sangat besar. Segala sesuatu mulai dari pakaian biasa hingga furnitur mewah dapat ditemukan dalam satu aplikasi.

Untuk bisnis yang menggunakan Instagram sebagai alat untuk menarik pelanggan baru dan untuk mengarahkan lalu lintas ke situs web mereka, fitur Tag Belanja Instagram adalah instrumen yang bagus untuk digunakan. Tag Belanja Instagram dirancang untuk menyederhanakan komunikasi bisnis dengan pelanggannya. Tujuan utama Tag Belanja adalah untuk mengubah pengikut menjadi pembeli dan meningkatkan penjualan melalui aplikasi Instagram.

Desain katalog
Desain katalog produk

Tag Belanja Instagram memungkinkan Anda menandai produk langsung di foto dan video yang Anda bagikan. Ini memudahkan audiens untuk melihat informasi tentang suatu produk dan membelinya. Tag Belanja Instagram berisi semua informasi yang diperlukan tentang produk: deskripsi, karakteristik, harga, tautan ke situs web.

Tag Belanja Instagram hanya tersedia untuk akun bisnis yang menjual barang fisik (bukan layanan).

Sebuah postingan Instagram dengan Shopping Tags terlihat seperti postingan di bawah ini, dengan ikon tas dan teks “Lihat Produk” di sudut kiri foto:

Tag belanja Instagram

Saat Anda mengetuk foto, kartu deskripsi singkat dengan nama item dan biayanya akan muncul:

Tag belanja Instagram

Anda dapat mengklik produk yang diinginkan dan melihat katalog penjual (diunduh dari halaman Facebook) dengan deskripsi item dan tautan ke situs web.

Cara menambahkan tag belanja Instagram

Fitur Checkout Instagram membuat pengalaman berbelanja menjadi lebih baik. Anda dapat mengetuknya untuk memilih dari berbagai ukuran dan warna, lalu melanjutkan ke pembayaran tanpa meninggalkan Instagram. Setelah pembelian pertama, informasi (nama, email, informasi tagihan, dan alamat pengiriman) disimpan, sehingga Anda bisa mendapatkan notifikasi tentang pemrosesan dan pengiriman.



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